Service innovation : how to go from customer needs to breakthrough services /

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Bettencourt, Lance A.

    Service innovation : how to go from customer needs to breakthrough services / Lance A. Bettencourt.
    New York : McGraw-Hill, 2010. XXIX, 255 s. : il. ; 24 cm.
    ISBN 978-0-07-171300-9     ISBN 978-0-07-171000-9

   
T.12096   
TM.11347        UKD: 658.818(075.8)=111