Griffin, Jill.

    Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
    San Francisco : Jossey - Bass, cop. 2001. XVII, 314 s. ; 24 cm.
    (The Jossey-Bass Business & Management Series )
    ISBN 0-7879-4667-2

   
T.10571        UKD: 658.811:366.1](083.1)=111