Marketing strategy in the digital age : applying Kotler's strategies to digital marketing /

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Kotler, Milton.

    Marketing strategy in the digital age : applying Kotler's strategies to digital marketing / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao ; translated by Yuheng Zhang.
    Singapore ;Hackensack, NJ : World Scientific Publishing Co., 2020. XXXII, 371 stron : ilustracje ; 23 cm.
    ISBN 978-981-121-838-5     ISBN 978-981-121-697-8     ISBN 978-981-121-698-5


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