Arens, William F.

    Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial coll. of Jack. J. Whidden. 5th ed.

    Burr Ridge [etc.] : Irwin, 1994. XXX, 573, [81] s. : il. (w tym kolor.) ; 29 cm.
    (Irwin Series in Marketing)
    (The Irwin Series in Marketing)
    ISBN 0-256-13412-X

   
E.76446