Kumar, V. ((1957- ).)

    Customer relationship management / volume editor Denish Shah ; contributors Lerzan Aksoy, Morten Holm, Timothy Keiningham. 2nd print.

    New Delhi [etc.] : SAGE, 2013. XXXVIII, 217 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. V. Kumar ; vol. 10)
    (Legends in Marketing)     (Legends in marketing. vol. 10)
    ISBN 978-81-321-0903-7

   
T.18074        UKD: 658.818:366.1](045/046)=111