Kumar, V. ((1957- ).)

    Business-to-business / volume editor Rajdeep Grewal ; contributors Mahima Hada, Jean L. Johnson, William T. Ross. 2nd print.

    New Delhi [etc.] : SAGE, 2013. XXXVIII, 263 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. V. Kumar ; vol. 9)
    (Legends in Marketing)     (Legends in marketing. vol. 9)
    ISBN 978-81-321-0903-7

   
T.18073        UKD: 339.138(045/046)=111