Kumar, V. ((1957- ).)

    Marketing strategy : customer / volume editor Rajkumar Venkatesan ; contributors Satish Jayachandran, Anita Luo, Joseph Pancras. 2nd print.

    New Delhi [etc.] : SAGE, 2013. XXXI, 306 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. V. Kumar ; vol. 8)
    (Legends in Marketing)     (Legends in marketing. vol. 8)
    ISBN 978-81-321-0903-7

   
T.18072        UKD: 339.138(045/046)=111