Kumar, V. ((1957- ).)

    Marketing strategy : firm / volume editor Raji Srinivasan ; contributors Shankar Ganesan, Alexander Krasnikov, Girish Ramani. 2nd print.

    New Delhi [etc.] : SAGE, 2013. XXXVIII, 265 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. V. Kumar ; vol. 7)
    (Legends in Marketing)     (Legends in marketing. vol. 7)
    ISBN 978-81-321-0903-7

   
T.18071        UKD: 339.138(045/046)=111