Kumar, V. ((1957- ).)

    Marketing research : new methodology / volume editor J. Andrew Petersen ; contributors Morris George, Charlotte H. Mason, Peter C. Verhoef. 2nd print.

    New Delhi [etc.] : SAGE, 2013. XXXVIII, 336 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. V. Kumar ; vol. 6)
    (Legends in Marketing)     (Legends in marketing. vol. 6)
    ISBN 978-81-321-0903-7

   
T.18421        UKD: 339.138(045/046)=111