Kumar, V. ((1957- ).)

    Forecasting in marketing / volume editor Kay Peters ; contributors Roderick J. Brodie, Timothy B. Heath, Kalyan Raman. 2nd print.

    New Delhi [etc.] : SAGE, 2013. XXXVII, 208 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. V. Kumar ; vol. 4)
    (Legends in Marketing)     (Legends in marketing. vol. 4)
    ISBN 978-81-321-0903-7

   
T.18069        UKD: 339.138(045/046)=111