Kumar, V. ((1957- ).)

    International marketing / volume editor Daniel C. Bello ; contributors Esra Gençtürk, David A. Griffith, Kelly Hewett. 2nd print.

    New Delhi [etc.] : SAGE, 2013. XXXII, 294 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. V. Kumar ; vol. 3)
    (Legends in Marketing)     (Legends in marketing. vol. 3)
    ISBN 978-81-321-0903-7

   
T.18068        UKD: 339.138(045/046)=111