Macromarketing - a global focus : marketing systems, societal development, equity & poverty.Vol. 1 / ed. by Stanley J. Shapiro, Mark Tadajewski and Clifford J. Shultz.
    London [etc.] : SAGE, 2009. LIV, 381 s. : il. ; 24 cm.
    (SAGE Library in Marketing)
    (SAGE Library of Marketing)
   
Na okł. tyt.: Macromarketing.

    ISBN 978-1-84860-704-0

   
T.18085        UKD: 339.138=111