Marketing theory : philosophy of science controversies in marketing /

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Hunt, Shelby D. ((1939- ).)

    Marketing theory : philosophy of science controversies in marketing / volume editor Roy D. Howell ; contributors Kimberly B. Boal, Geoff Easton, Micheal R. Hyman, Sigurd Troye.
    New Delhi [etc.] : SAGE, 2011. XXVIII, 299 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Shelby D. Hunt ; vol. 3)
    (Legends in Marketing)     (Legends in marketing. vol. 3)
    ISBN 978-81-321-0520-6

   
T.18058        UKD: 339.138(045/046)=111