Resource-advantage theory : the research tradition period /

Opis

Hunt, Shelby D. ((1939- ).)

    Resource-advantage theory : the research tradition period / volume editor Dennis B. Arnett ; contributors Roger A. Layton, Sreedhar Madhavaram, Stanley J. Shapiro.
    New Delhi [etc.] : SAGE, 2011. XXVIII, 309 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Shelby D. Hunt ; vol. 10)
    (Legends in Marketing)     (Legends in marketing. vol. 10)
    ISBN 978-81-321-0520-6

   
T.18065        UKD: 339.13(045/046)=111