Resource-advantage theory : the research tradition period /
Opis
Hunt, Shelby D. ((1939- ).)
Resource-advantage theory : the research tradition period / volume editor Dennis B. Arnett ; contributors Roger A. Layton, Sreedhar Madhavaram, Stanley J. Shapiro.
New Delhi [etc.] : SAGE, 2011.
XXVIII, 309 s. : il. ; 25 cm.
(Legends in Marketing) (Legends in marketing. Shelby D. Hunt ; vol. 10)
(Legends in Marketing) (Legends in marketing. vol. 10)
ISBN 978-81-321-0520-6
T.18065
UKD: 339.13(045/046)=111