Resource-advantage theory : the development period /
Opis
Hunt, Shelby D. ((1939- ).)
Resource-advantage theory : the development period / volume editor O.C. Ferrell ; contributors Victoria L. Crittenden, Paul T.M. Ingenbleek, Stephen L. Vargo.
New Delhi [etc.] : SAGE, 2011.
XXX, 298 s. : il. ; 25 cm.
(Legends in Marketing) (Legends in marketing. Shelby D. Hunt ; vol. 9)
(Legends in Marketing) (Legends in marketing. vol. 9)
ISBN 978-81-321-0520-6
T.18064
UKD: 339.13(045/046)=111