Resource-advantage theory : the development period /

Opis

Hunt, Shelby D. ((1939- ).)

    Resource-advantage theory : the development period / volume editor O.C. Ferrell ; contributors Victoria L. Crittenden, Paul T.M. Ingenbleek, Stephen L. Vargo.
    New Delhi [etc.] : SAGE, 2011. XXX, 298 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Shelby D. Hunt ; vol. 9)
    (Legends in Marketing)     (Legends in marketing. vol. 9)
    ISBN 978-81-321-0520-6

   
T.18064        UKD: 339.13(045/046)=111