Hunt, Shelby D. ((1939- ).)

    Marketing management and strategy / volume editor Rajan Varadarajan ; contributors Terry Clark, Martin Key, Neil A. Morgan, Charles H. Noble, Mark Peterson, Douglas W. Vorhies, J. Chris White.
    New Delhi [etc.] : SAGE, 2011. XXVIII, 422 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Shelby D. Hunt ; vol. 7)
    (Legends in Marketing)     (Legends in marketing. vol. 7)
    ISBN 978-81-321-0520-6

   
T.18062        UKD: 339.138(045/046)=111