Macromarketing, ethics, and social responsibility : the research tradition period /

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Hunt, Shelby D. ((1939- ).)

    Macromarketing, ethics, and social responsibility : the research tradition period / volume editor John R. Sparks ; contributors Linda Ferrell, John Paul Fraedrich, Anusorn Singhapakdi, N. Craig Smith, Arturo Z. Vasquez-Parraga.
    New Delhi [etc.] : SAGE, 2011. XXXII, 314 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Shelby D. Hunt ; vol. 6)
    (Legends in Marketing)     (Legends in marketing. vol. 6)
    ISBN 978-81-321-0520-6

   
T.18061        UKD: 339.138:330.162](045/046)=111