Marketing theory : philosophy of science foundations of marketing /

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Hunt, Shelby D. ((1939- ).)

    Marketing theory : philosophy of science foundations of marketing / volume editor Jagdip Singh ; contributors Carol Azab, Richard P. Bagozzi, Danny N. Bellenger, Terry Clark, Raymond P. Fisk, Kent Nakamota, Robert A. Peterson.
    New Delhi [etc.] : SAGE, 2011. XXIV, 183 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Shelby D. Hunt ; vol. 2)
    (Legends in Marketing)     (Legends in marketing. vol. 2)
    ISBN 978-81-321-0520-6

   
T.18057        UKD: 339.138(045/046)=111