Hunt, Shelby D. ((1939- ).)

    Marketing theory : the nature and scope of marketing / volume editor Paul Busch ; contributors John F. Gaski, Gregory T. Gundlach. Debra Jones Ringold, Robert E. Smith.
    New Delhi [etc.] : SAGE, 2011. XLV, 229 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Shelby D. Hunt ; vol. 1)
    (Legends in Marketing)     (Legends in marketing. vol. 1)
    ISBN 978-81-321-0520-6

   
T.18056        UKD: 339.138(045/046)=111