Brand society : how brands transform management and lifestyle /

Opis

Kornberger, Martin ((1974- ).)

    Brand society : how brands transform management and lifestyle / Martin Kornberger. 3rd print.

    Cambridge : Cambridge University Press, 2011. XX, 308 s. ; 24 cm.
    ISBN 978-0-521-89826-3     ISBN 978-0-521-72690-0

   
T.17939        UKD: 003.6:316.7:005.336]=111