Brand society : how brands transform management and lifestyle /
Opis
Kornberger, Martin ((1974- ).)
Brand society : how brands transform management and lifestyle / Martin Kornberger.
3rd print.
Cambridge : Cambridge University Press, 2011.
XX, 308 s. ; 24 cm.
ISBN 978-0-521-89826-3 ISBN 978-0-521-72690-0
T.17939
UKD: 003.6:316.7:005.336]=111