Kotler, Philip ((1931- ).)

    Creating and managing the product mix / volume editor Venkatesh Shankar ; contributors Barry L. Bayus, Satish Jayachandran, Rajan Varadarajan. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXV, 128 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Philip Kotler ; vol. 3)
    (Legends in Marketing)     (Legends in marketing. vol. 3)
    ISBN 978-81-321-0519-0

   
T.18049        UKD: 339.138(045/046)=111