Malhotra, Naresh K.

    Management information systems, technology, and marketing / volume editors Sung S. Kim, Alka V. Citrin ; contributors Rajdeep Grewal, Ram Narasimhan, Sridhar Narasimhan, Detmar Straub.
    New Delhi [etc.] : SAGE, 2011. XXXIX, 269 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Naresh K. Malhotra ; vol. 9)
    (Legends in Marketing)     (Legends in marketing. vol. 9)
    ISBN 978-81-321-0517-6

   
T.18046        UKD: 339.138(045/046)=111