Malhotra, Naresh K.

    Marketing of services : retailing and health care / volume editors Charla Mathwick, Neale Martin ; contributors J. Ronald E. Goldsmith, William R. Gombeski, Dhruv Grewal, Peter McGoldrick, Anne L. Roggeveen.
    New Delhi [etc.] : SAGE, 2011. XXXVIII, 250 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Naresh K. Malhotra ; vol. 7)
    (Legends in Marketing)     (Legends in marketing. vol. 7)
    ISBN 978-81-321-0517-6

   
T.18044        UKD: 339.138(045/046)=111