Malhotra, Naresh K.

    International and cross-cultural marketing / volume editor Francis M. Ulgado ; contributors John B. Ford, David A. Griffith, Bodo B. Schlegelmilch, Jeryl Whitelock, Attila Yaprak.
    New Delhi [etc.] : SAGE, 2011. XXXVIII, 285 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Naresh K. Malhotra ; vol. 6)
    (Legends in Marketing)     (Legends in marketing. vol. 6)
    ISBN 978-81-321-0517-6

   
T.18043        UKD: 339.138(045/046)=111