Malhotra, Naresh K.

    Marketing management and policy / volume editor Can Uslay ; contributors Thomas C. Kinnear, David J. Reibstein, David W. Stewart, Arch G. Woodside.
    New Delhi [etc.] : SAGE, 2011. XXXIX, 295 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Naresh K. Malhotra ; vol. 5)
    (Legends in Marketing)     (Legends in marketing. vol. 5)
    ISBN 978-81-321-0517-6

   
T.18042        UKD: 339.138(045/046)=111