Malhotra, Naresh K.

    Consumer behavior : attitude, intention, and choice behavior / volume editor Tracey M. King ; contributors Merrie L. Brucks, Wayne D. Hoyer, Debbie MacInnis, Aric Rindfleisch, Hanumantha Rao Unnava.
    New Delhi [etc.] : SAGE, 2011. XXXVII, 405 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Naresh K. Malhotra ; vol. 4)
    (Legends in Marketing)     (Legends in marketing. vol. 4)
    ISBN 978-81-321-0517-6

   
T.18041        UKD: 366.1(045/046)=111