Malhotra, Naresh K.

    Research methodology : research design and data analysis / volume editor Lan Wu ; contributors Michael J. Houston, Wagner A. Kamakura, Robert A. Peterson, Brian T. Ratchford.
    New Delhi [etc.] : SAGE, 2011. XXXVI, 405 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Naresh K. Malhotra ; vol. 2)
    (Legends in Marketing)     (Legends in marketing. vol. 2)
    ISBN 978-81-321-0517-6

   
T.18039        UKD: 339.138(045/046)=111