Research methodology : conjoint analysis, multidimensional scaling, and related techniques /

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Malhotra, Naresh K.

    Research methodology : conjoint analysis, multidimensional scaling, and related techniques / volume editor James Agarwal ; contributors Wayne S. DeSarbo, Joel Huber, Arun K. Jain, Vithala R. Rao.
    New Delhi [etc.] : SAGE, 2011. LII, 269 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Naresh K. Malhotra ; vol. 1)
    (Legends in Marketing)     (Legends in marketing. vol. 1)
    ISBN 978-81-321-0517-6

   
T.18038        UKD: 339.138(045/046)=111