Monroe, Kent B.

    Models, theory, and methods / volume editor Tridib Mazumdar ; contributors S. P. Raj, Russell S. Winer.
    New Delhi [etc.] : SAGE, 2011. XXXIV, 279 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Kent B. Monroe ; vol. 6)
    (Legends in Marketing)     (Legends in marketing. vol. 6)
    ISBN 978-81-321-0518-3

   
T.18036        UKD: 339.138(045/046)=111