Monroe, Kent B.

    Research in consumer behavior / volume editors Monika Kukar-Kinney, Nancy M. Ridgway ; contributors Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan.
    New Delhi [etc.] : SAGE, 2011. XXXIII, 342 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Kent B. Monroe ; vol. 5)
    (Legends in Marketing)     (Legends in marketing. vol. 5)
    ISBN 978-81-321-0518-3

   
T.18035        UKD: 366.1(045/046)=111