Monroe, Kent B.

    The price-quality-value relationship / volume editors Dhruv Grewal, Anne L. Roggeveen ; contributors Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithaml.
    New Delhi [etc.] : SAGE, 2011. XXXV, 341 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Kent B. Monroe ; vol. 3)
    (Legends in Marketing)     (Legends in marketing. vol. 3)
    ISBN 978-81-321-0518-3

   
T.18033        UKD: 338.5:005.336.3](045/046)=111