Monroe, Kent B.

    Comparative price advertising / volume editor Albert J. Della Bitta ; contributors Edward A. Blair, Larry D. Compeau, Ram Krishnan.
    New Delhi [etc.] : SAGE, 2011. XXXV, 180 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Kent B. Monroe ; vol. 2)
    (Legends in Marketing)     (Legends in marketing. vol. 2)
    ISBN 978-81-321-0518-3

   
T.18032        UKD: 659.1:338.516.22](045/046)=111