Sheth, Jagdish N. ((1938- ).)

    Relationship marketing / volume editor Atul Parvatiyar ; contributors Adel El-Ansary, Pervez N. Ghauri, Gregory T. Gundlach, Robert M. Morgan, Adrian Payne. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXVII, 244 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Jagdish N. Sheth ; vol. 8)
    (Legends in Marketing)     (Legends in marketing. vol. 8)
    ISBN 978-81-321-0300-4

   
T.18030        UKD: 339.138(045/046)=111