Organizational buyer behavior /
Opis
Sheth, Jagdish N. ((1938- ).)
Organizational buyer behavior / volume editor Arun Sharma ; contributors Evert Gummesson, Wesley J. Johnston, Peter LaPlaca, Arch G. Woodside.
2nd print.
New Delhi [etc.] : SAGE, 2012.
XXX, 237 s. : il. ; 25 cm.
(Legends in Marketing) (Legends in marketing. Jagdish N. Sheth ; vol. 7)
(Legends in Marketing) (Legends in marketing. vol. 7)
ISBN 978-81-321-0300-4
T.18029
UKD: 366.1(045/046)=111