Organizational buyer behavior /

Opis

Sheth, Jagdish N. ((1938- ).)

    Organizational buyer behavior / volume editor Arun Sharma ; contributors Evert Gummesson, Wesley J. Johnston, Peter LaPlaca, Arch G. Woodside. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXX, 237 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Jagdish N. Sheth ; vol. 7)
    (Legends in Marketing)     (Legends in marketing. vol. 7)
    ISBN 978-81-321-0300-4

   
T.18029        UKD: 366.1(045/046)=111