Sheth, Jagdish N. ((1938- ).)

    Managerial marketing : the early years / volume editor Can Uslay ; contributors Rajesh Chandy, Gary L. Frazier, Ajay K. Kohli, Naresh K. Malhotra. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXVII, 212 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Jagdish N. Sheth ; vol. 5)
    (Legends in Marketing)     (Legends in marketing. vol. 5)
    ISBN 978-81-321-0300-4

   
T.18027        UKD: 339.138(045/046)=111