International marketing /

Opis

Sheth, Jagdish N. ((1938- ).)

    International marketing / volume editor Abdolreza Eshghi ; contributors Johny K. Johansson, Masaaki Kotabe, W. Fred van Raaij, Guenter Schweiger, Howard Thomas, David K. Tse. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXXIV, 231 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Jagdish N. Sheth ; vol. 4)
    (Legends in Marketing)     (Legends in marketing. vol. 4)
    ISBN 978-81-321-0300-4

   
T.18026        UKD: 339.138(045/046)=111