International marketing /
Opis
Sheth, Jagdish N. ((1938- ).)
International marketing / volume editor Abdolreza Eshghi ; contributors Johny K. Johansson, Masaaki Kotabe, W. Fred van Raaij, Guenter Schweiger, Howard Thomas, David K. Tse.
2nd print.
New Delhi [etc.] : SAGE, 2012.
XXXIV, 231 s. : il. ; 25 cm.
(Legends in Marketing) (Legends in marketing. Jagdish N. Sheth ; vol. 4)
(Legends in Marketing) (Legends in marketing. vol. 4)
ISBN 978-81-321-0300-4
T.18026
UKD: 339.138(045/046)=111