Consumer behavior : empirical research /
Opis
Sheth, Jagdish N. ((1938- ).)
Consumer behavior : empirical research / volume editor C. Whan Park ; contributors William O. Bearden, Valerie S. Folkes, Mary Gilly, Flemming Hansen, David W. Stewart.
2nd print.
New Delhi [etc.] : SAGE, 2012.
XXVII, 231 s. : il. ; 25 cm.
(Legends in Marketing) (Legends in marketing. Jagdish N. Sheth ; vol. 2)
(Legends in Marketing) (Legends in marketing. vol. 2)
ISBN 978-81-321-0300-4
T.18024
UKD: 366.1(045/046)=111