Consumer behavior : empirical research /

Opis

Sheth, Jagdish N. ((1938- ).)

    Consumer behavior : empirical research / volume editor C. Whan Park ; contributors William O. Bearden, Valerie S. Folkes, Mary Gilly, Flemming Hansen, David W. Stewart. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXVII, 231 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Jagdish N. Sheth ; vol. 2)
    (Legends in Marketing)     (Legends in marketing. vol. 2)
    ISBN 978-81-321-0300-4

   
T.18024        UKD: 366.1(045/046)=111