Sheth, Jagdish N. ((1938- ).)

    Consumer behavior : conceptual foundations / volume editor Richard J. Lutz ; contributors Michael J. Houston, Peter L. Wright, Harold H. Kassarjian. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XLI, 284 s. : il. ; 25 cm.
    (Legends in marketing. Jagdish N. Sheth ; vol. 1)
    (Legends in marketing. vol. 1)
    ISBN 978-81-321-0300-4

   
T.18023        UKD: 366.1(045/046)=111