Marketing communication /
Opis
Grönroos, Christian ((1947- ).)
Marketing communication / volume editor Donald E. Schultz ; contributors Thomas R. Duncan, Gayle Kerr, Philip J. Kitchen, Kirsti Lindberg-Repo, Sandra Moriarty.
New Delhi [etc.] : SAGE, 2013.
XXXI, 181 s. : il. ; 25 cm.
(Legends in Marketing) (Legends in marketing. Christian Grönroos ; vol. 7)
(Legends in Marketing) (Legends in marketing. vol. 7)
ISBN 978-81-321-1002-6
T.18021
UKD: 339.138(045/046)=111