Marketing communication /

Opis

Grönroos, Christian ((1947- ).)

    Marketing communication / volume editor Donald E. Schultz ; contributors Thomas R. Duncan, Gayle Kerr, Philip J. Kitchen, Kirsti Lindberg-Repo, Sandra Moriarty.
    New Delhi [etc.] : SAGE, 2013. XXXI, 181 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Christian Grönroos ; vol. 7)
    (Legends in Marketing)     (Legends in marketing. vol. 7)
    ISBN 978-81-321-1002-6

   
T.18021        UKD: 339.138(045/046)=111