Relationship marketing /
Opis
Grönroos, Christian ((1947- ).)
Relationship marketing / volume editor David Ballantyne ; contributors Adrian Payne, Michael Saren, Richard Varey.
New Delhi [etc.] : SAGE, 2013.
XXVI, 245 s. : il. ; 25 cm.
(Legends in Marketing) (Legends in marketing. Christian Grönroos ; vol. 5)
(Legends in Marketing) (Legends in marketing. vol. 5)
ISBN 978-81-321-1002-6
T.18019
UKD: 339.138(045/046)=111