Relationship marketing /

Opis

Grönroos, Christian ((1947- ).)

    Relationship marketing / volume editor David Ballantyne ; contributors Adrian Payne, Michael Saren, Richard Varey.
    New Delhi [etc.] : SAGE, 2013. XXVI, 245 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Christian Grönroos ; vol. 5)
    (Legends in Marketing)     (Legends in marketing. vol. 5)
    ISBN 978-81-321-1002-6

   
T.18019        UKD: 339.138(045/046)=111