Service logic /

Opis

Grönroos, Christian ((1947- ).)

    Service logic / volume editor Tore Strandvik ; contributors James G. Barnes, Anders Gustafsson, Kaj Storbacka.
    New Delhi [etc.] : SAGE, 2013. XXVII, 238 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Christian Grönroos ; vol. 3)
    (Legends in Marketing)     (Legends in marketing. vol. 3)
    ISBN 978-81-321-1002-6

   
T.18017        UKD: 658.818(045/046)=111