Service logic /
Opis
Grönroos, Christian ((1947- ).)
Service logic / volume editor Tore Strandvik ; contributors James G. Barnes, Anders Gustafsson, Kaj Storbacka.
New Delhi [etc.] : SAGE, 2013.
XXVII, 238 s. : il. ; 25 cm.
(Legends in Marketing) (Legends in marketing. Christian Grönroos ; vol. 3)
(Legends in Marketing) (Legends in marketing. vol. 3)
ISBN 978-81-321-1002-6
T.18017
UKD: 658.818(045/046)=111