Service management /
Opis
Grönroos, Christian ((1947- ).)
Service management / volume editor Bo Edvardsson ; contributors Göran Svensson, Chris Voss, Jochen Wirtz.
New Delhi [etc.] : SAGE, 2013.
XXVII, 184 s. : il. ; 25 cm.
(Legends in Marketing) (Legends in marketing. Christian Grönroos ; vol. 2)
(Legends in Marketing) (Legends in marketing. vol. 2)
ISBN 978-81-321-1002-6
T.18016
UKD: 338.46(045/046)=111