Service management /

Opis

Grönroos, Christian ((1947- ).)

    Service management / volume editor Bo Edvardsson ; contributors Göran Svensson, Chris Voss, Jochen Wirtz.
    New Delhi [etc.] : SAGE, 2013. XXVII, 184 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Christian Grönroos ; vol. 2)
    (Legends in Marketing)     (Legends in marketing. vol. 2)
    ISBN 978-81-321-1002-6

   
T.18016        UKD: 338.46(045/046)=111