New directions in critical marketing studies. Vol. 1, Critical marketing and critiques of marketing /

Opis

    New directions in critical marketing studies.Vol. 1,Critical marketing and critiques of marketing / ed. by Mark Tadajewski and Robert Cluley.
    Los Angeles [etc.] : SAGE, 2013. XLII, 406 s. : il. ; 24 cm.
    (SAGE Library in Marketing)
    (SAGE Library of Marketing)
    ISBN 978-1-4462-7326-5


Marketing.
Preferencje konsumenta.
Badania marketingowe.

   
T.17801        UKD: 339.138=111