Service marketing /

Opis

Grönroos, Christian ((1947- ).)

    Service marketing / volume editor Raymond P. Fisk ; contributors J. Stephen Baron, Mary Jo Bitner, Per Kristensson.
    New Delhi [etc.] : SAGE, 2013. XXXVII, 222 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Christian Grönroos ; vol. 1)
    (Legends in Marketing)     (Legends in marketing. vol. 1)
    ISBN 978-81-321-1002-6

   
T.18015        UKD: 339.138(045/046)=111