Service marketing /
Opis
Grönroos, Christian ((1947- ).)
Service marketing / volume editor Raymond P. Fisk ; contributors J. Stephen Baron, Mary Jo Bitner, Per Kristensson.
New Delhi [etc.] : SAGE, 2013.
XXXVII, 222 s. : il. ; 25 cm.
(Legends in Marketing) (Legends in marketing. Christian Grönroos ; vol. 1)
(Legends in Marketing) (Legends in marketing. vol. 1)
ISBN 978-81-321-1002-6
T.18015
UKD: 339.138(045/046)=111