Leading edge marketing research : 21st-century tools and practices /
Opis
Leading edge marketing research : 21st-century tools and practices / eds. Robert J. Kaden, Gerald Linda, Melvin Prince.
Thousand Oaks [etc.] : SAGE, cop. 2012.
XIX, [1], 483 s. : il. ; 23 cm.
ISBN 978-1-4129-9131-5
Badania marketingowe.
T.18013
UKD: 339.138=111