Marketing : a critical textbook /
Opis
Ellis, Nick ((1960- ).)
Marketing : a critical textbook / Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski.
Repr.
London [etc.] : SAGE, 2012.
XIII, [5], 245 s. : il. ; 24 cm.
ISBN 978-1-84860-877-1 ISBN 978-1-84860-878-8
T.17762
UKD: 339.138=111