Marketing theory : a student text / edited by Michael J. Baker and Michael Saren. 2nd ed., repr.

    London [etc.] : SAGE, 2013. XVII, [1], 428 s. : il. ; 23 cm.
    ISBN 978-1-84920-465-1     ISBN 978-1-84920-466-8

   
T.17761        UKD: 339.138(07)=111