Marketing strategy. Vol. 5, Marketing strategy organisation and implementation /

Opis

    Marketing strategy.Vol. 5,Marketing strategy organisation and implementation / ed. by John W. Cadogan.
    London ;Thousand Oaks : Sage, 2009. VI, 417 s. : il. ; 24 cm.
    (SAGE Library of Marketing)
    (SAGE Library of Marketing)
    ISBN 978-1-84860-117-8

   
T.17759        UKD: 339.138=111