Marketing strategy. Vol. 4, Marketing-mix strategies - distribution strategy and pricing strategy /

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    Marketing strategy.Vol. 4,Marketing-mix strategies - distribution strategy and pricing strategy / ed. by John W. Cadogan.
    London [etc.] : Sage, 2009. VI, 386 s. : il. ; 24 cm.
    (SAGE Library of Marketing)
    (SAGE Library of Marketing)
    ISBN 978-1-84860-117-8

   
T.17758        UKD: 339.138:338.53:005.55]=111