Marketing strategy. Vol. 3, Marketing-mix strategies - product strategy and promotion strategy /

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    Marketing strategy.Vol. 3,Marketing-mix strategies - product strategy and promotion strategy / ed. by John W. Cadogan.
    London ;Thousand Oaks : Sage, 2009. VII, [1], 402 s. : il. ; 24 cm.
    (SAGE Library of Marketing)
    (SAGE Library of Marketing)
    ISBN 978-1-84860-117-8

   
T.17757        UKD: 339.138=111